The cousin to Transit Shelters, bus bench advertising reaches pedestrian and vehicular traffic, as well as bus riders. They are located at bus stops within mainly metropolitan and congested urban environments though can also be found in rural markets. They consist of full color posters affixed to the backrest of the bus bench; the seat can also be used as a media surface as well. Bus bench media is very cost effective for both space and production, though is limited in certain markets as transit shelters have been replacing them over the years.