As technology has evolved with flat screen TV’s and wireless internet connections a whole new out of home advertising platform was created – Place-Based Digital Video advertising. Video Advertising reaches on-the-go consumers throughout their day in retail locations, dining establishments and other places where consumers spend time spending money. Because these networks are so vast and in every market they offer the ability to reach captive consumers at multiple touch points while they go about their day. Advertisers can choose to target their audience by any parameter they wish – DMA, city, county, zip code, specific venue, household income, etc.