Going to the movies is the original social platform and is America’s #1 leisure activity; over 43 million Americans go to the movies per month.  Cinema delivers advertisers a targeted marketing opportunity in a unique environment comprised of young, affluent, and well-educated consumers who aren’t distracted by telephones, remote-control devices, electronic media, or many other daily tasks.  With an attentive audience, multiple consumer touch points, and the flexibility for entertaining pre-shows or lobby displays cinema ads can be very effective at getting your target audience’s attention — at a time when they are open and relaxed.