Direct mail, also known as targeted mailing, allows for advertisers to physically place their message in the customers’ hands and encourages interaction. A direct mail campaign is a highly targetable media that can target consumers either addressed to pre-selected individuals, or unaddressed and delivered to pre-selected areas. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons. This media is one of the few channels that provide the ability to track the success of a campaign. By tracking and analyzing results, an advertiser can see what’s working and can make adjustments to future mailings if needed. Another highly effective media option related to direct mail media is Door Hangers