Today’s college students are viewing advertising in new ways. They are open to being entertained by an ad but they are resistant to being sold to. The best ways to advertise within a college community are to promote or sponsor college events, advertise in the student newspaper or on-campus posters, or offer special college promotions. This audience is 18 million strong and with $312 billion in spending power per year, the college market commands attention and offers a unique opportunity. Away from the influence of home, college students make hundreds of first-time, independent buying decisions… decisions that will influence their preferences and purchasing habits for years to come. Creating and executing a successful college media campaign is no simple task. National Outdoor Media has the expertise and knowledge base to make your campaign goals pay off.