During any given year there are over 14 million enrolled high school students in the United States. Advertising in high school newspapers connects advertisers with the coveted and hard to reach teen audience in an uncluttered environment. School news papers are written by and for teens making them a credible advertising platform; everyone reads them! The student newspaper is part of the school’s curriculum and lifeblood, not an intrusion. Advertisers are able to choose their target audience by community type, demography or ZIP code.