Currently only available in Southern California – Lifeguard tower advertising provides an opportunity to reach the approximately 60 million annual visitors along the 31 miles of prime Southern California coastline. This encompasses the Pacific Coast Highway and the coastline, from North Malibu, through the affluent communities of Santa Monica, Venice, Marina Del Rey, Manhattan Beach, Hermosa Beach, Redondo Beach and beyond! There are very limited advertising opportunities along these pristine beaches.