Gas Station Pump-Top Ads

outdoor-billboards-310x221When the Orange County Transportation Authority needed to inform the commuters of Los Angeles about their newly expanded Ride Share program their agency of record tapped on our expertise to help them.  What better media to reach the “commuter” than gas station pump-top ads?  We executed and managed a media campaign across all of Orange County California reaching their audience not only at the pump but in each store when the consumer went in to shop after fueling up.  Their Ride Share program saw double digit growth during and after the campaign.